Trends 2023 An Evolution Overview

The world is changing faster than ever, and technologies are advancing more aggressively day by day. There used to be room for us to relax and only occasionally seek out what was new, however, today, with the speed of innovation, the relentless pursuit of knowledge is necessary, as evolutionary cycles that previously occurred in decades or years now happen in just a few months.

Based on the constant need to monitor trends and the market, and looking to the past, analyzing the present, and aiming for the future, we understand that in 2023, the main technology trends will be:

In the field of Artificial Intelligence and Machine Learning (AI, ML): Artificial Intelligence (AI) and machine learning will remain at the forefront in 2023, increasingly present in healthcare, transportation, energy, and finance. Chatbots and virtual assistants are already a rising trend and will continue to grow, focusing on better serving the public, reducing bottlenecks and “noise” caused by human operation. Likewise, AI-based technologies for voice and image recognition will emerge, as models are evolving exponentially and certainly not slowing down.

In the field of Internet of Things (IoT): The interconnection between devices and appliances will certainly change significantly as a result of increased speed and data availability, such as with 5G and sensor networks. This will lead to increased energy efficiency and the emergence of new business models and services. Day by day, the market understands the evolution, sees opportunities, and innovates by adding new products, services, and value to various businesses.

Regarding the much-desired Robots: The evolution will certainly be towards autonomous robots, drones, and other technologies, especially for use in industries for product deliveries and in public services, potentially bringing significant increases in efficiency and productivity.

In the field of Virtual Reality and Augmented Reality (VR, AR): The use of virtual reality in training, games, and entertainment, as well as the use of augmented reality to enhance the user experience in shopping apps, maps, and games, will certainly be highly prevalent. Not only Meta or China are investing in such technologies, the future should be a hybrid of virtual and real, bringing the best of both worlds for productivity, convenience, quality of life, and services.

Regarding Cybersecurity: With the increasing presence of technology and dependence on the Internet in our lives and those of our children, cybersecurity will become increasingly important, and in 2023, there will be a trend towards its growing importance. It is natural to expect an increase in the use of two-factor authentication technologies and the implementation of more advanced security measures to protect personal, business, and government systems against increasingly sophisticated cyberattacks.

In addition to the security theme, we must not forget Blockchain: The use of distributed ledgers that enable the creation of reliable and immutable records enables countless applications, such as smart contracts, virtual currencies, certification of evidence and titles, and even electronic voting. The simpler and better understood the blockchain is as a high-level security solution, the more it will be used, and 2023 will bring more constant evolutions and applications of the technology.

Our world is changing rapidly, and it is up to us to understand, study, keep up, and, when humanly possible, anticipate tomorrow so that we can remain competitive in the face of so many changes and innovations. At BRISA, topics like AI applied to image generation, system coding, research and development support, and data analysis are already a reality; we are constantly evolving, always seeking innovation to provide the best and most up-to-date for our customers.

Maicol Peixe

Vice President